Indeed these companies do their research - you only have to look at Ben and Jerry's new 'justice remixed' BLM flavour ice cream to see thisThe idea that advertisers are being bullied by a woke campaign into boycotting GB news is a bit silly. These multinational companies are well enough equipped through their well funded PR and research departments to recognise which way the wind is blowing. They are obviously happy to appeal to the woke demographic over the gammon although I suspect the vast majority of their target audiences have no interest in the culture wars, even if they are aware of it
Indeed these companies do their research - you only have to look at Ben and Jerry's new 'justice remixed' BLM flavour ice cream to see this
That's because Ben and Jerry's specifically market themselves as being a kind and fair company with liberal and progressive values and have done for decades.Indeed these companies do their research - you only have to look at Ben and Jerry's new 'justice remixed' BLM flavour ice cream to see this
I imagine the free profile from hashtaging/trending will more than make up for any damage.The mental gymnastics of GBNews viewers/supporters who watch because they're tired of 'cancel culture' who are now calling for a boycott of those advertisers...
Those people who want to stop cancel culture now want to cancel brands............unbelievable Jeff........
They think a few of them changing brands will bring Koppaberg to its knees - Kioppaberg sold £33.3m worth in the UK last year...
Strange how many people are willing to boycott something they like for something they've just learned exists.
Those people who want to stop cancel culture now want to cancel brands............unbelievable Jeff........
They think a few of them changing brands will bring Koppaberg to its knees - Kioppaberg sold £33.3m worth in the UK last year...