Workfare, my next door neighbours daughter could only get a 4 hour a week contract in a retail shop about a year ago, so was still claiming job seekersey allowance, because she was on JSA she was sent on "workfare" and placed in the shop she had her 4 hours per week contract.
Add the hours she was working between her contracted (paid) hours and her workfare (unpaid) hours & dividing it into her total weekly income and she was getting about £2.20 per hour.
Can you justify this?
Though the 100 people getting the £35,000 per annum will be spending most of that in the local economy, paying VAT on their purchases, keeping shops and suppliers open and employing staff and keeping the chain moving, whereas the CEO would be more likely to have it hidden in an offshore account, or buying a bigger villa abroad, with little if any further gain to the regional economy (& that's before getting into the discussion of is it better to help one person massively or many people moderately).