We need to start doing what Juventus and Bayern do, which is get those big names and up-and-coming players on a free.
We should be making this kind of statement, that yes we do have the best squad, but also that players are willing to come on a free because they know what we can offer. Give them big singing on bonuses, and it will save us hundreds of millions in the future. Getting Lewandowski on a free proved Bayern were untouchable. Pogba made Juventus £80+ million. Alves still was probably the best RB in the world when he went Juventus.
If we can get Goretzka, Gimenez and Sanchez on a free, not only is it great for balancing the books, it’s a huge psychological win.