Great Article In The Independent ( A must read) The truth!

[Dubai Blue]

a touch arrogant if you ask me.

A bit like you thinking you know better than the man who used to market the rights of Michael Jordan.

 

[Project]

I read that Kaka had something in the region of 20 sponsorship deals. I'm sorry but you really need to know at least the basic structure & clauses of each of these agreements and how it might affect you before you can come up with a figure that you'd like to pay the player each week.

The whole point of being able to offer him 500,000 and still make "business sense" as Cook/Hughes have implied, is that you can go to town with IP rights. What if the Adidas agreement stipulated that Kaka cannot be seen endorsing any other sporting apparel brand? There could have been a million other clauses which would have constrained our ability to market him.

I think we could have offered a ballpark figure on salary (after sleeping on it the night before the next meeting), but it sounds like they got cold feet in a hurry so we never got to that stage.

For once, i'm firmly on Cooks side on this. This is one part of football where he knows his shit. I cant really blame him for Milan/Bosco not coming through on a similarly professional level.

 

[RandyBlue]

What cash offer did you have in mind? There were shared contracts between Milan & Kaka's image rights etc. - how much were these contracts worth to Kaka? Could we then go & leverage those same (assumed) contracts & create more value which would therefore reduce the amount of money Kaka would need to receive from us? Was it even plausible to do so?Everyone was saying from the beginning that this was a highly complex deal because of what was involved &, to answer your second question, Kaka sent an engineer (who happened to be his father) to negotiate them having very limited experience. City sent 3 lawyers & an expert in the negotiation of image rights who happened to have managed them for a global sports figure who is bigger than Kaka. Cook said that he was "unsophisticated & unprofessional". Let me know if you require any further help to work it out.

His commercial agreements are his responsibility. If they wanted a cash offer, then thats their business. And if they don't want to use lawyers then thats their business.

Seems to me like we thought we knew better than them, a touch arrogant if you ask me.

Er, but we did. Cook's a professional, Kaka and papa determinedly amateurish. I'm rather impressed with Cook - he has his head screwed on.

 

[moomba]

a touch arrogant if you ask me.

A bit like you thinking you know better than the man who used to market the rights of Michael Jordan.

Are you suggesting that we should never question Cook because he used to market a basketball player?

 

[Dubai Blue]

A bit like you thinking you know better than the man who used to market the rights of Michael Jordan.

Are you suggesting that we should never question Cook because he used to market a basketball player?

No. I'm suggesting that when it comes to complex agreements centred around intellectual property rights, Mr. Cook probably knows a little more than you.

Have you thrown your seasoncard away yet?

 

[BobbyLazarus]

I'm pretty much converted.

Job 1 - sign Kaka - failed
Job 2 - turn above into positive outcome

Seems to be doing pretty well at 2. Gives an opportunity to explain in world press just what the deal could have done for Kaka if only his reps had appreciated it.

Expect agents to do the sums and be on phone.

Wish he could have pulled off Job 1 though and he certainly should not be above scrutiny on why Job 1 failed. Given the current free opportunity to publish exactly how we see a deal for a world star being structured, can't see the Kaka problems ever arising again.

 

[moomba]

Well we may as well not bother having a discussion board if thats the case.

As for my ST and what i have done with it has nothing to do with this thread. So if you cant stop yourself from talking about me in football topics i recommend you say what you need to say in a pm. Cheers.

 

[twinkletoes]

It sounds like Kaka's dad is out of his depth and is actually harming his career/earning potential.

 

[pissedagain]

but if you read the article there are only certain quotes off cook the rest are put in by the reporters who i take it wasn t in the room with them

 

[mike channon´s windmill]

Their attitude to all this is indicative of the malaise which has set in to every fibre of the Italian economy - they are so behind the 8 ball in terms of modern day marketing and prefer to live in a bygone age where only the mafia get results