I think people are going to vote Labour because of their own personal experience of living under the Tories more than anything else. A lot of the criticism of the Tories (and Brexit) over the last 14 years has been theoretical, ideological, or affecting 'someone else.' I think we've finally got to the stage where almost everyone, not just 'benefit scroungers,' young families and the working classes, has suffered a drop in living standards. Even people on low six figure incomes are noticing the problems now. Mortgage prices up, energy prices up, taxes up, and every public service delivering a worse service. I reckon that's got more to do with it than Twitter.
On the main question, I think people have short memories tbh. I remember when the whole political discourse was determined by a handful of right-wing media sources. The Sun and the Star were doing "PC-gone-mad" long before the "woke brigade" was a term. Explicitly homophobic and racist headlines were commonplace.
There's definitely an argument that it makes this more polarized, but let's not pretend that people reading these newspapers back in the day were getting some sort of carefully curated, balanced view of the news.
I think it's made some people more extreme in general, but that's not exclusive to the right wing. Out-and-out conspiracies are definitely more of an issue though, because as bad as the newspapers above are, they do have a certain amount of legal responsibility that doesn't exist for social media.
The big difference between social media and older forms of media is how precisely you are targeted. The Sun might target pensioners, or corbyn supporters, or people with degrees.
Social media is targeting people with a precise sex, age, location, interests, dislikes, browsing history, screen activity when shown certain posts, susceptibility to clicking on adverts or likelihood to block people etc. They are tracking everything.
In a few years, someone will release a study where they manage to take a bunch of seemingly normal people, take over their twitter or instagam feed and radicalise them 100% via social media. Here's Lawrence, 5 years ago he was a happily married, upper middle class, reasonably popular actor, now he's a broke divorced dad who sells his outrage and votes for extremists.
It could be a centrist who becomes a reform voter, it could be a western liberal muslim who ends up in the ISIS rabbit hole, a sane person who becomes a rabid anti-vaxxer.
At that point I think people will finally get it - we're all just data points, and for the right price social media companies will get us from point A to point B with alarming success.
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