Anybody remember the "Power leads" fad.
Apparently, spending hundreds on a 1m lead from the socket to your amplifier improved the sound. These leads could cure all ills. Same with high end speakers cable.
I know proper shielding and gauge could offer improvements for hi-fi analogue interconnects. But that was actual science.
I was massively into AV at the time. Travelling the country on meet ups and AV demonstrations.
All this snake oil selling was really getting to me. I just couldn't figure out how people could be so gullible.
Come the digital age and these snake oil peddlers just carried on as normal.
So a few of us decided to find out once and for all.
So we arranged a massive show. We invited all the top manufacturers and got those high end suppliers to bring their best stuff.
What we didn't tell them, that we had set up a stage to do some blind testing.
The biggest flop was the power leads. Nobody could tell any difference at all. The power lead sellers were furious!
Next up was speaker cable. Some really high end stuff got really low scores. What we found that speaker cables did in fact has some slight impact on sound. But not for the reasons we thought they might. Turned out some cables were affecting the impedance to the amplifier, changing the sound very slightly.
The winner of that section was actual coat hanger wire!
It went on and on with all sorts from DVI to HDMI leads. etc
Of course they were right there with the excuses. Not the right environment. Leads not "run in" properly. Takes time in your own environment before you could see/hear the improvements etc.
The event ended with John Dawson from Arcam giving a speech.
He in one swoop dispelled the myths. Explaining that investing all that extra cash on snake oil products would be better spent on actually buying higher end gear in the first place. Even he admitted there are diminishing returns in doing that as well.
We demonstrated his point. We blind tested low end/med and high end gear.
The differences were immediate and clear.
The only worrying bit was some supposed "real" high end gear (£100,000 plus stuff) scored really lowly in some tests.
We felt they had spent all the money making that stuff look great and unique using exhotic materials and good marketing and forgot to actually make good gear!