It's possible we were a trojan horse but we managed to make a complete botch of how we did that.
It's not like we were faced with some double glazing salesperson with their "I can only give you this price if you sign now" spiel. This project has been in the offing for at least 2 years, probably more. What was the rush?
These clubs are absolutely skint, or should I say are crippled by debt?!
Barcelona and Inter (and Spurs who owe £150m to somebody at the end of this month and haven’t got it!) are on the brink of collapse.
They are absolutely desperate for this. You could hire Bale Gosling Pitt Carrell to do an ESL version of the film The Big Short, and Barcelona Inter and a few of these other clubs are at the point in the film when the phone calls are going mental and the banks are crashing.
Inter nearly sold half of their squad in the January Transfer Window. They can’t afford their team.
The ESL was a bailout for these clubs. That’s the top and bottom of it. It was never about football, it was a fucking bailout!
What all these clubs don’t understand is that in football, big clubs are not always big clubs. They were never always big clubs and they aren’t always going to be big clubs. They’re so insecure about having years in the wilderness but they’re too thick to realise that football success comes in waves and to sustain success is abnormal.
In any other era, Liverpool would have just faded into obscurity in the 1990s like Preston, Sunderland, Villa, The Wednesday, Newcastle, Burnley, City throughout football history; and even Liverpool themselves did in the 1950s. However, they worked with United and the other G14 clubs to make sure CL qualification going right the way down to 4th saw them still earning the CL coin and keeping them relevant, and they continually try and change the rules to cement their place at the top.
But that isn’t sustainable. Naturally, football clubs get investment with ambitions to win things and they get in the mix. But these insecure “big” clubs can’t handle it when there’s a threat to their power so they get into ridiculous debt to stay at the top. This debt is now coming to a head. These clubs are on the brink and their insecurities forced them to rush this ESL through.