Having a discussion with a fellow blue in work yesterday. My view is that, at this stage of our development, actually winning the league is of secondary importance to doing well in the CL. The reason for that is financial.
Coming second costs us about £1.8m I think compared to winning it but getting to the quarter or semi-final of the CL gains us more than ten times that. Plus it enhances our global standing, thereby increasing our commercial appeal. As increasing our income substantially is one of the key requirements of the business plan then that's more important than actually winning the league in my view.