Exactly. It's a good example of how the media works in this country.
It's pretty unlikely any team is going to be able to compete in all 4 competitions. It's often detrimental to try which is why most managers choose to bow out in the early rounds.
It's sometimes easier to go for the CL, for example, if you're 4th in the league and know you aren't going to win it.
But you set the marker so high that anything else can be then sold as a disappointment.
Eg: Man Utd can beat Burnley 10-0 today. Then when they don't you can sell it as a disappointing result even if they win.