He likes to play on the wings, mostly through the right. He's very strong and fast, his accelerations are killers (check our 5-0 win against Benfica earlier in the season), his left foot is quality (passing, finishing, long range shooting, crossing, he does it all)and he's pretty good technically. His decision making still isn't great though, his right foot is pretty much non existent and he has a big problem against tight defences.
If you want a target man though, he is definitely not the one for you. He's like 1.80m and hardly ever goes for aerial duels. I see Hulk as a replacement for Tevez, but not to lead the line, instead to play off someone.