3 February 2015, 22:36
Jordan Will Have Revenge For Murdered Pilot
It's slickly produced with iconography and graphics fitting for a thriller or spy movie.
It even uses 'flashbacks' as the condemned man looks into the sky and contemplates just how justified his punishment is going to be compared to the 'crimes' he has committed.
The latest murder video from the death cult that calls itself Islamic State is revealing not for the visible 'power' of the movement but for its weakness.
Indeed the whole saga of the Japanese hostages and murder of flight lieutenant Mu'ath Al Kassasbeh begins to reveal a picture of an organisation that is losing its grip.
It has already abandoned Kobani after losing 1,200 men. It has been driven from some key towns and villages in the east of Iraq, and now it would appear to be incoherent in its kidnap policy.
Last year it made about £30m ($45m) from negotiating the release of foreigners.
It murdered Britons and Americans on camera because the shocking snuff movies of their deaths generated a level of publicity that outweighed the profits it might have raised from desperate families.
Throughout the talks aimed at swapping Sajida al Rishawi, a failed suicide bomber on death row in Amman, IS was unable to provide proof that Flt Lt Kassasbeh was alive.
Activists in Raqqa said on 8 January that they believed he had been killed.
During the same period, when negotiating over a $200m ransom for the two Japanese citizens, the usual videos were replaced with print-outs of photos of the murder of Haruna Yukawa who was killed first.
His friend Kenji Goto was beheaded on video - but not in the open location that previous crimes had been committed.
One could over-interpret such clues, it is true. But so-called IS appears to be having to keep its hostages on the move, rush out its demands, and has resorted to a form of murder that could galvanise support against them in the very communities they most need it.
The aim of the latest killing is to force a wedge between King Abdullah II of Jordan and the Bedouin tribes who traditionally support him.
There have been small elements within them, especially in the south, that have drifted towards the ideology of Salafism, the Islamo-fascist creed of al Qaeda and IS.
Some Jordanians are dismayed at their country's involvement in fighting IS in Syria and Iraq.
The hostage killers want these people to blame their kind for his death.
But this is a gamble. Bedouin tribes have already been fighting IS in Syria. And now the large Kasasbeh clans are locked in a blood feud.
As Jordan's army has already sworn - it will have revenge.