Fans. And to be fair, the frustrations are not wrong.
From the draw to the games. It' corrupt. It' bent. There is a status quo.
To the average (particulary old school) blue, that shit stinks and will actually stop many from going and will boo the anthem etc etc. As a fan base, we have never adapted to it properly. Even if we win it, we gain a load of plasic fans just like the rags.
As I said last night though, it's essential. To market and grow the club worldwide, this is the money pot. The club need it and it will be priority one.
I think we will succed eventually, and it will be a sad day for many because we will have become all the things we complained about.
If the club manage to do it whilst keeping it in the community, for the local fans, then they will be fucking heroes.