For the owners there is also the problem of perception.
We are in a world where companies are going under, people are dying, people are losing jobs, houses, everything they have.
The last thing they want to be seen doing is breaking transfer fee records with this as a backdrop.
They will drive a bargain, they will push as much as they can and they will not inflate the market - can you imagine the press if we did that? They can.
In other business ventures (non football) they have already pulled the plug on one take over as the perception was it was ‘taking advantage of the pandemic’.
Big things will happen this summer; but we are not being dragged through the press, being ripped off or setting vulgar standards in football when everyone is so pressed financially.