Cook had joined from Nike – reccommended by Joorabchian; they knew each other because Nike used to have Corinthians' kit deal. Publicly Cook was seen as an apologist for Thaksin, after a disastrous interview he gave at the fag end of the regime, in which he delivered the lines which always haunt him.
"Is he [Thaksin] a nice guy?" Cook had asked rhetorically. "Yes. Is he a great guy to play golf with? Yes. Does he have plenty of money to run a football club? Yes. I really care only about those three things. Whether he is guilty of something over in Thailand, I can't worry. My role is to run a football club."
Speaking before City's first home game this season, against Wolves, Cook addressed that character reference he gave for Thaksin, who was subsequently convicted of two corruption offences in absentia, and has allegations of serious human rights abuses long laid against him by Amnesty International.
"I feel dreadful about having said it," Cook said, making eye contact and looking genuinely, emotionally, contrite. "I have made some mistakes in my life, but I deeply regretted my failure to do proper research on Thaksin."
It all came out wrong, Cook winced. He had been trying to express the idea that he could not be deflected by Thaksin's political problems, which were outside his control. "The charges did not seem real," Cook said. "It felt like a political situation Thaksin had run away from. I did not want it to affect the day-to-day running of the football club but I was being enlightened on a daily basis."
In fact, Cook revealed, his own job had become a living nightmare as he too realised Thaksin's money was frozen but the people, and infrastructure, were not in place.
Cook felt that the job he had been brought to do, to lead a "renaissance" of City, was impossible, and that "the fabric of the football club had been taken away". He soon realised there was no money; City borrowed from Standard Bank against Premier League TV money not yet received, and bought players on deposit.
"Thaksin's money was locked away. Every bit of revenue was being accelerated and the players were being mortgaged. We got into a position where we couldn't pay the players – and John Wardle [the former chairman who had sold his shares and left the board] was asked to lend the club £2m. I was working stupid hours to make sure I was not missing anything; I was living in this paranoia."
Cook had been tempted away after 13 years at Nike's headquarters in Portland, Oregon, working his way through sales, and international business development, to latterly become president of the Jordan brand. He had been earning handsomely, and he came to believe he had made the biggest mistake of his life.
"My wife had packed up everything in our house in the States, the furniture was in transit, and I sat in my hotel room in Cheshire crying down the phone. I felt I had unravelled everything, undone all my hard work, because I had been seduced into this role. I realised I had taken my family into the lion's den."