Wtf ? This is not the place
It's a thread about animal welfare, he's perfectly entitled to remind us meat eaters that the food on our plates is subjected to cruelty, and I imagine a lot of us are being quite hypocritical really because I did get more outraged about this guy kicking his cat than I do about horrendous cruelty that happens 24/7 365 in the food industry.
Pretending he's not preaching is a bit much though.