It's worrying how Chelsea seem to have leapfrogged us this season, not just in the quality of signings and players, but also now being linked with the likes of Messi and now mooted to be finalising the "second largest sponsorship in Prem history".
We've been champions twice since they last won it, and unless the Forbes rich lists are wrong, Sheikh Mansour is lot wealthier than Abramovich. Yet we seem to have got complacent and let them not only catch up but overtake. Two poor transfer windows haven't helped (Platini's fault), but surely, given our club's ambition, we should be securing more sponsorship to get around FFP, and making noises about Messi, Reus, etc if Chelsea are openly linked.
Success is as much about perception, and we're virtually off the radar unless we fuck up, when the media are then all over it. If we publicised our ambition and achievements more I think top players would be more likely to choose us over Chelsea.