To be fair, there are a lot of cracking posts in that ethos thread on RAWK which proves that there are plenty of posters on there that don't display an "up their own arse" mentality. It's a shame that they don't post on the utterly poisonous City thread on RAWK but I can't blame them for giving it a wide berth. Anyway, my favourite post on that ethos thread is the one below - it cuts through all the bullshit about the mythical "Liverpool Way" and even some of the quotes attributed to Shankly during his time at LFC:
"It seems to me quite telling that the thread title is hyphenated, conjoining two different things (isn't that what the hyphen is doing?). We have LFC and we have 'Our ethos'. A terrible betrayal of the notion some fans have regarding the connection between LFC and the fans it may be, but the truth is that LFC is a distinct and separate entity from the fans. Whatever it may have been in the past...more accurately, what the fans today perceive it to have been, these days it is that separate thing which at best the fans can only have a highly personalised association. Indeed, there is no certain way of telling whether the actual relationship between LFC and the fans was in years long past as fans today think it was...or indeed still is, still supposed to be.
What of the holy trinity espoused by Bill Shankly? I've not seen any convincing evidence that LFC of his time actually bought in to 'his' notion. Did LFC (more accurately, those who owned & ran LFC) ever feel there was a connection with the fans, the people of Liverpool that transcended the mere playing of football? We can all argue whether such a connection has survived the Shankly years (supposing it ever existed) but did it ever exist prior to Shankly? I don't hear or read of people saying that.
In my mind, we have a whole mythology of the club's relationship built around a series of Shankly soundbites. Shankly was his own greatest publicist, a master of press spin long before the modern masters (who, with self-appointed grandiosity, think they invented it) were even born. He created the holy trinity as a device to make the fans love the team, and by extension him. This is an essential element of 'our ethos', the fans only need to feel themselves bound to the team and manager, but not the club. However, the club is honour bound to feel a connection with the fans. Even more than that, it is required to feel that it represents our whole city.
Who makes up the group that is describing "our"? Naturally that's the fans, the widely encompassing community of people who love LFC...isn't it? You couldn't be more wrong. There isn't 'one' community of fans who love LFC. Even if there were, they'd be betraying that very holy trinity, from which Shankly specifically excluded 'the club'. There is a wide constituency of fans, who sub-divide into loose groups, all of whom only have one thing in common...their self-directed association with LFC. Each individual creates their own association, their own 'connection', their own love of the club. There is no one single ethos of association with LFC which all fans are aware of, much less buy into. You only have to read RAWK for a short while to see that to be true; OOT's are regularly ridiculed, 'true' fans never say anything negative about the club or team (suddenly the holy trinity is a bit crowded because the club & the team are the same thing), fans who are 'negative' are ridiculed (and why wouldn't you ridicule them...? If they're saying that then they only pretend fans anyway). There are too many examples to quote, suffice it to say that there are almost as many views of what a 'fan' is as there are fans. A million fans = a million fixed views of what the 'ethos' is and how to keep faith with it.
Our sense of exception that we, as a community fanbase are different (for different...read 'better), because we do things the "Liverpool way" is thee thing which is supposed to glue this community together. There's just no common view on what people call "our" ethos. Which is quite strange, because if it is OUR ethos, that suggests that it's something we all share. The Liverpool way is a myth, created in a million or more minds as to what it is and each holds themself as the keeper of the keys. Anyone who disagrees with that singlar vision doesn't understand what it is or means. If it were a single thing, a single ethos, then the first 20 posts in this thread would all be saying the same thing in 20 different ways. It's worth noting that the "Liverpool way" is most often quoted when referring to something which is...not...the Liverpool way.
It was easy in the 70's & 80's, all we had to do was to cheer at success and we all knew what the Liverpool way was. It was sooooogh easy, if memory serves correctly, we were beaten at home in all competitions just 16 times in the whole of the 70's (stattos feel free). In that kind of atmosphere it was easy to assume we all understood the Liverpool way and it's worth noting that only in the modern era, when we're no longer the fearsome powerhouse, is the Liverpool way fractured and questioned."