They're riding a wave currently it feels. Played well in pre-season, Salah back, Sturridge keeps scoring, no injuries, big transfers etc.
A lot of this has been created by the media & their positivity around them - so it's fairly artificial. Will be interesting to see what happens when they hit a blip, hopefully sooner rather than later. I'd rather them have their momentum wave now, in pre-season/first few easy games, than when it really starts to matter.
Last season we created it ourselves, with that incredible winning run, after that teams just feared us. I get the feeling Liverpool have a similar, albeit artificially inflated, aura at present - we'll have to see how well they utilise it.