Worth remembering that we have a different model for the squad.West Ham have spent £147m in the last four windows compared to Liverpool's £90m. During this period the broadcast revenues have hugely increased, especially for LFC with runs to two Champions League finals. And yet FSG are still getting a free pass from the media. They have made the classic mistake of not investing when you are at the top. FSG don't need to pump money in recklessly but they could easily afford £150m a season on transfers, perhaps three quality players each season. Klopp's constant jibes about City's spending are just deflection in my view.
No galacticos at 90m, flatter wage structure. Makes depth easier if you pick the right slighter cheaper option eg Dias vs Slab. Helps if you have good judgement of younger players, which we appear to.