But that's exactly the sort of short-term profit-driven attitude that these owners have. Of course women's football is loss-making for big clubs right now. But the whole point is that we invest in it now and it will hopefully become a popular sport as it gets better. And if it does, us and Chelsea will be in pole position to take advantage, while the rags and dippers will still be relying on the historical achievements of the men's team to claim prestige. It'll be City players starring in the Champions League, World Cup or Olympics. It'll be City selling more kits to little girls. And if it never becomes that big, well let's be honest, it's all for the price of a squad player in the men's team.
To be fair, I think the rags have recognised this and that's why they seem a bit keener to make a go at it after years of not giving a shit. It still irritates me to hear them referred to as a big team though, as if the women's team has anything to do with the men's team. If anything, it shows a lack of respect for teams that have been successful in women's football for years.