Up until that point, Liverpool’s famous “history” had been underwhelming. They had won five league titles and no FA Cups in their 68-year history, one more trophy than City, with one league title and three FA Cups — in an era when the cup was more prestigious than the league.
Liverpool were a second division club but started spending money like a first division giant, They splashed out £37,500 on centre forward Ian St John from Motherwell, and quickly followed that with £30,000 on centre half Ron Yeats from Dundee United.
Translated into modern terms, it was like the current Huddersfield Town spending £75million on a striker and £60million on a centre back. Not much “organic growth” going on there.
The spending did not stop there — in the next four seasons they totted up £230,000 in purchases for players like Willie Stevenson, Peter Thompson, Phil Chisnall and Geoff Strong. Again, translated to modern-day fees, that is around £230million just to get out of the second division and become competitive in the first division.
Allied with Shankly’s excellence, it was a winning formula as they won promotion in 1961, took the league title in 1964, won their first FA Cup in 1965 — 51 years after “no history” City had won it — and went on, after a brief interlude when Manchester ruled the English football roost in the late 60s, to become the dominant force in the country.
Evidence that every big, successful club needs a sugar daddy at some stage of their history — it’s just a matter of timing.