It's a culmination of many things all this 'Dippers-will-win-everything-everywhere' stuff that has been going on. It's down to the proven fact that:
A) the media in this country are afraid of upsetting the scousers so will run with any story that paints them in a good light.
B) The astonishing amount of money the club has spent in the hopes of retaining the Prem, thereby strengthening their place amongst the elite of world football.
I for one do not believe all dipper fans are thinking this way. Like most level-headed supporters they will realise that everything is cyclical, that the winners of today will be the losers of tomorrow. But it seems that the club has more - shall we say - 'mentally challenged' followers than the average club, and these unfortunate souls probably believe in the OTT hype that has been following the dippers since the David Coote thing.
We can all of us only hope for a good season for our clubs, no unpleasantness, no monumental pgmol fuck-ups costing us important points or cup progress, etc. A season of good football, spills and thrills, and an acknowledgment that the winners on the day have been worthy champions and thoroughly deserving of their achievement - yes, and maybe Holly Willoughby will consent to making a pervy sex tape with me.