At the risk of repeating myself Mario is PR gold. That much is obvious and since the point of buying City was about raising Abu Dhabi profile and PR the fact that Mario attracts headlines, comment and appearing on cover of TIME is all good as far as the owners are concerned. And before anyone starts about the negative publicity well it isn't. Most of the negative stuff is harmless buffoonery and doesn't change the fact that Mario is essentially a likeable character.
Obviously at some point the football has to match the off field publicity and there are times when it has and times when it hasn't. This season it most noticeably hasn't and unless it does on a consistent basis Mario will eventually be toast as his PR value will also lessen which is the way it goes.
Correct me if I am wrong but one of the reasons (and god there were so many) Hughes got the chop was his refusal to communicate with the owners including post match discussions and one thing Mancini did was make sure he chatted to Khaldoon via the phone after every match and discuss what went right or wrong. Sometimes Sheikh Mansour would be involved in the chat and sometimes not but quite clearly there was discussion between the coach and the owners on a regular basis and not just a 'once a year job' which frankly is an asinine statement. The day Mancini fails to keep up with the owners take on events is the day Mancini is looking for a new job.