As someone who is a fan of the women's game, this is an awkward truth that always creates a split between "football fans who follow women's football" and "people on Twitter who argue the toss but don't watch or support it"
The whole "so empowering, hear women roar" bit just makes it feel like homework. Im not watching the WSL to feel like its history being made, im watching a game of football. And it caters to people that aren't putting their money in anyway.
You have quality, entertaining players in the sport who have got marketable traits, but there's this incessant need to compare to the men. They're never going to play each other. You cant complain that the trolls bring up stuff like the USA team and the FC Dallas U15 boys and then in the same breath claim that the Women's World Cup and the Men's World Cup are remotely comparable in overall quality.
Even with FIFA 23 this year, you know what attention you're bringing by making Alexia Putellas the highest rated player on the game. You're provoking an audience that is already pretty shitty about women's football by ranking her higher than Benzema, KDB, Lewandowski etc. This isn't a shot at Putellas either.
Just let them be their own thing. Stop trying to adjust the curve you're grading them on to compare to men's football and actually promote it on its own merit rather than pandering with the "empowerment" schtick.