The internet and payment for clicks has changed the whole concept of "celebrity".
What talent does an "influencer" have other than making money pedalling crap?
I get pissed off with all these "celebrities" jetting off for a few months on a free holiday too while they make a travel show/series especially on the BBC that we all have to pay for. The odd one like Michael Portillo make interesting programs where you learn something but some of them like the two posers from Come Dancing in Spain are utter bollocks.
Jesus , just read that back and I'm turning into Victor Meldrew ......