How many times do people like you need to be told? What exactly can the PR team do to stop John Cross writing a story like that? (Actually he didn't write that headline and tagline in all probability as it would have been a sub-editor). They don't have someone sitting behind every journalist's shoulder and can't stop anyone writing anything. They have no legal recourse unless the article is defamatory. They could ban people, as the pisscan used to do, but that won't get us any better press as it doesn't stop people writing nasty things about us. In fact it probably gets us even worse press.
A few years ago, following the takeover, I was at a meeting at the club at which Vicky Kloss was present and sounded off in much the same way that you did. She sat down with me afterwards and explained things to me. First and foremost, the PR agenda is dictated by Abu Dhabi, specifically Simon Pearce. And that agenda is 'keep it low key'. She said that they know they can't stop the sort of shit we often get but, if they feel the writer has gone too far, they'll take it up with them. If they're not happy with his or her response then they go to the editor. In some cases they will then instruct solicitors and at that point the paper will often back down and quietly pay a significant sum to charity. In one case only that I'm aware of, we've gone to court and we won (I think it was against The Sun) when the paper cast The Sheikh in a bad light and wrote something that was patently.
They've concentrated on the more intelligent journalists and quietly brought them onside. And, as others have also said, we restrict access now unless we can influence the agenda. So if you want an interview with Kompany, you have to write something complimentary about the CFA ,City in the Community or something that oresents us in a good light but, again, we can't force them to do that. I had a journalist complain to me that City and Pellegrini in particular gave them nothing these days. Eventually, as we get more popular, they'll come round and fawn over us in the way they do over the rags and Liverpool but until then, we'll just have to take the shit.
The point is that there's only so much our PR team can do and they're playing a long game, which is the way the Sheikh and his people want it.