I would not expect the sheikh to intervene in any media matters, that's just impractical!! that's why he employs people such as the city media department to put into practice, press management strategies. If our media department are unable to turn the tide after so many years, maybe the sheikh needs to review his deployment and their department's approach. Just look at United's media team they are amazing compared to ours and have the influence to nudge their agenda into the popular press. If our strategy is to do nothing overt that is fine and acceptable. But, there are strategies and influence we can do covertly to which I have no idea if our media team is capable of doing. To just say, our owner likes things conservative and our attempts at pushing our narrative has not worked well because of this - is a cop out. I think we need a new approach with new people and new thinking to deliver improved exposure. As a city fan, I've never seen it so bad. It is now acceptable to call us snakes, mercenaries, Death Star, vulgar Arab owner oil team and FFP cheats in the national press. We are having to read this type of dross almost daily and it is just tiresome for many fans to happily follow their team in the press / media.Because Ferguson's style was confrontational and ours is not. Our guys run with the grain, it is not their style to do otherwise.
Hearts and minds? We do all the conventional stuff and more, we invite the world and his dog to see the marvel we're creating on the field and in the area of East Manchester, but grudging praise is the most we get. There are decades of bias and prejudice against us, our guys know this, they'll keep doing the right thing and one day it'll turn, that's their plan it would seem.
I'm not happy about it, but the Sheikh's not for turning.
Many of us have stopped listening to the sports radio, clicking on web sites, reading certain papers, mute certain TV pundits and avoid the bias build up to big games.
So, to illustrate pictures of our owners with powerful men and to stress their cultural conservatism is the reason city do nothing - does not sweeten my tolerance.