Excellent post that KLF - great reading.
One additional aspect is the commercial imperative. There are huge amounts of money sloshing-around the game as we know.
For online media coverage and content, the cost of entry is negligible. Equally negligible is the need for any notable skill, talent, expertise or ability. Any gimp with a keyboard can set-up a website, post preposterous arse-licking content and for little or no cost they are generating revenue. Apply the model to clubs with a vast global interest such as the rags and liverpool and it's a licence to print money.
Our football media - Sky, the BBC and the rest - are operating this model, just simply scaled-up. So they would be acting contrary to their own commercial interests if they were to print anything remotely honest or accurate in relation to the 2 cash cow clubs.
Instead, in parallel they target anyone and anything that poses a threat to this situation. Like Manchester City for example - endlessly demonised over many years at at little cost to the media given our current (albeit enlarging globally) mainly local provincial support base.
Imagine the reaction had that had been Bernie last night rather than Jota? We know the answer.
The only way the media approach will change is when there is a commercial imperative for them to do so.
Because ultimately this is the only thing they care about.
