UAE don’t need soft power through sport, they already have a seat at the table of OPEC+ and have investments in semi-conductors - a critical global resource. There’s of course a marketing angle to ownership of City (if you can use an asset to flog something else, then do it, that’s capitalism), there’s the reputational aspect of building respect by running a high profile project well, and there is a broad strategy of diversifying their economy. Arguments owning the club has anything to do with human rights are so strained they break under the most basic questioning.