1961_vintage
Well-Known Member
- Joined
- 21 Sep 2009
- Messages
- 15,331
The press negative view is very important. These reports are printed in newspapers overseas without any checks or balance. It makes it difficult, if not impossible for City to grow the brand globally when people have been fed very negative stories for years.
I agree and it is something that I still don't fully understand.
One of the reasons for acquiring City was to promote the UAE internationally. I believe that, recognising this (and of course the commercial threat to the global revenue generating cash cow dominance), the UK media has systematically worked to undermine this strategy with their sustained broadly negative City narrative.
Given the dire state of the industry, would it not make sense for Sheik Mansour to take a controlling interest in some of these media organisations so as to better manage and control how we are portrayed?