The UK media, especially the press, has lost touch completely with its customer base. When you see people like Matt Lawton (Daily Mail) slagging off fans on Twitter it's totally bizarre. The volume of negative comments a lot of these reporters get is seen as some sort of badge of honour.
But upsetting the paying customers is a disastrous business model and most newspapers are already on their last legs because of the digital revolution (let alone Covid). Thousands of jobs have been lost in the media in the last decade. Trolling your own customers on Twitter is just commercial madness.
Most proper fans I meet despise the way football is covered in the press and on TV. There is no need for this to be the status quo. All anyone wants is honest, balanced, fair, and critical analysis of the sport we all love. What we get is bitter, partisan, and negative coverage where content seems to be designed just to wind people up.