LongsightM13
Well-Known Member
Online headlines are now written not to inform, engage or entertain the reader.Jusr what is this supposed to mean?
Instead they are slaves to something called SEO or “Search engine optimisation”
This is an attempt to game the system by hitting the sweet spot of the Google search algorithm, so that your own article appears above those of your rivals in a Google search.
So they have crammed in Haaland, transfer, Liverpool and City.
The placement of individual words in a headline also affects the algorithm.
That is why so many online headlines like the one above are essentially war crimes against grammar.
But who cares about our native language? It’s all about the clicks and the ad revenue