Todays news is tomorrows chip paper except Liverpool and ManU have between them dominated for the best part of 50 years. That's a lot of chips with a couple of generations of their football supporters now at an age where they are in positions of power and influence.
In that time football has been embraced by all sections of the media with unprecedented exposure and financial growth that has particularly benefited these two clubs. For their American owners it is about cash generation and ROI. the media is all about jam today so have the same philosophy.
In contrast the likes of City are cash rich but are looking for growth and long term sustainability as an investment so our main owners are not dependant on oil and gas. Instead of taking out cash they reinvest and particularly in the case of City, diversify their portfolio.
No wonder the media cries foul. Their investment in backing the Liverpools and ManUs is being undermined by a decade of consistent success by City. They continue to profit from promoting those clubs (who themselves may be supporting campaigns against City) whilst trying to ignore or negatively report on City. This can only be short term so are cashing in while they can. Long term they see the writing is on the wall with a new generation of City supporters coming through at the expense of the 'history clubs' who are in the last chance saloon trying to keep up.