I've just noticed
Barca's new Shirt and Stadium deal is going to be worth around £78m a season. No training ground naming as part of that deal, as far as I can see. This led me to find an
article on stadium sponsorships/naming rights and I discovered Febernache get £7m a season, Atletico get £8.4m on their stadium deals. No offence to the Turkish league but the stadium of most successful PL club of the last decade, is surely worth twice what Febernache get.
There's so many examples of the ignorance displayed by those who continue to claim City's Etihad deal is inflated. If UEFA's own biased auditors admitting it wasn't inflated, back in the 2014 agreement wasn't enough on it's own. The same goes for the differences between PSG's and Newcastle's ownership and City's, the distinction is clear but they never make it. It surely has to be nothing short of wilful ignorance on the part of the media and the anti-city crusaders of the general public on the whole. They do know better but they chose to ignore what they don't like, to suit their agendas.
City's £67m deal, is still often disingenuously compared with straight shirt deals. Or just Arsenal's, ignoring that Liverpool, Chelsea and even Spurs are all getting £40m a season for straight shirt sponsorship deals, with nothing else attached. How would you break the Arsenal deal down? £30m for shirt - £10m for stadium or £35m for shirt £5m for stadium... Whichever way you do it, the deal itself shows it to be a little lower than they should be getting, rather than indicating anything about City's deal. United get £47m for their shirt and they have been performing abysmally.
United are also going to replace AON on the training kit with Tezos for £20m a season.
AON's 8 year deal, that started in 2014, was a total of £180m for shirt and training ground naming rights(did anyone ever hear the media refer to it as the AON training complex btw?). That was broke down by some sources as £12m for the training kit and £10m for the ground per season.
Put it all together and you could break down that £67m per season Etihad deal in multiple ways and justify each. Unless, someone actually knows the official breakdown of the splits.
£40m shirt, £13.5m stadium, £13.5m training complex,
£42m shirt, £15m stadium, £10m training complex,
£45m shirt, £12m stadium, £10m training complex,
£47m shirt, £10m stadium, £10m training complex,
And so on.
