Absolutely right. Netanyahu and his right wing government and Hamas both need the conflict to keep going to make themselves relevant and keep them in power. All cunts.
There's a very good 'Big Read' article in the Financial Times on Gaza and it explains a lot of the complex background to this that most of the mainstream media miss.
One of the issues is that the Palestinians have two completely different organisations representing them. Hamas, an Islamist and militant group rule Gaza and the more secular, less militant Palestinian Authority the West Bank. They're both engaged in a battle for hearts and minds and Hamas see the protests (and the publicity that the deaths bring) as a key weapon in that battle.
Another factor is that Hamas have been funded by Qatar for a good while, possibly to the tune of $1bn over the last few years. But Qatar is the bete noire of the Arab world and is ostracised by many Arab states, notably Saudi & the UAE, as well as Egypt. In Egypt, the El-Sisi military government has taken a stand against militant Islamists and ousted the Muslim Brotherhood from power. Egypt is fighting a vicious insurgency war in northern Sinai against Islamists, including Hamas. So Egypt has closed its border with Gaza and in fact demanded that Israel reduce the supply of electricity to the area. Ismail Haniye, the Hamas leader has recently started to talk to Egypt and that didn't go down well in Qatar, who shut off the supply of dollars to Gaza. So Hamas, without Qatari funds and with the tunnels used for smuggling destroyed, was squeezed and decided to take their chances with Egypt, although to no effect so far. They didn't see why they should be what they saw as the innocent victim in the stand-off in the Arab world and the protests have increased their visibility and engendered heightened sympathy for them. So, in this way, they hope that they can ensure the resumption of funding from Qatar while still having a relationship wit Egypt.
On the Israeli side, the scale of the protests have had the effect of uniting many factions there, from the extreme to the more liberal. There was a genuine fear among the majority (which would normally be split on Israeli actions towards Palestinians) about what would happen if the protestors breached the fence. So Netanyahu had to act or risk unrest among his own electorate.
Protestors were told that there was an exclusion zone within 300m of the border fence and anyone in that zone or attacking the fence itself, was liable to be shot. Hamas members effectively made themselves martyrs by ignoring this restriction, knowing full well what the reaction would be. And because of what's happened, Egypt has opened the Rafah border crossing for the whole of Ramadan, which is the longest it's been opened and means Hamas have actually achieved something. The whole thing has been very carefully calculated by them. They've cleverly manipulated everyone and I bet they consider the deaths a price worth paying to achieve that.