Re: MUEN -whats gone wrong
Since it's take over by the Mirror group a few years ago the quality of the journalism has been appalling. The budgets were slashed at the paper, and they now rely on Mirror, AP or MCFC press releases for stories.
I cannot recall a single story from the MEN in the last 3 years that has been based on an exclusive interview with someone employed by the club. This used to be common place when Hince was the lead journalist.
In fairness, I think this is partly down to the club being more controlling of it's press / media output by doing most of in through the official website. In the modern age there is really no need to use local press to reach your fans, you can do it directly, making it easier to control the output and put a positive slant on it.
The City pages are the most viewed on the MEN site, so it would be ridiculous to be purposefully biased against us. However, it is the nature of modern press / online journalism that stories which generate the most clicks, posts, and social media interaction are the ones editors are most keen to see as it increases site traffic / advertising revenue.
That means sensationalist / wildly speculative articles often get published, because they will generate the biggest reaction. As the paper has little or no relationship with the club anymore, they have no problem publishing inaccurate or negative stories, as long as it gets traffic to the site / sells papers.
There is no agenda though, the coverage after we won the league was great, and extremely positive. The knew this would sell and reflected what people wanted. If there was an agenda they would say we bought the league, didn't deserve it etc, but that wasn't the case.
The only agenda the MEN has is to direct traffic to the site / sell papers, irrespective of whether it is a positive or negative spin on a story.