Lower production cost as cheaper materials, yet retain the same RRP if not more expensive for the LS editions. Expected higher sales due to last season's success.
Generally, fans of the top 4 clubs will buy shirts however crap they look or feel. Just means more money all round for City, for Kitbag, for Umbro.
Got to see the away shirt on saturday. I didn't think much of it before I saw it, think even less of it after seeing it.I think it's bloody awful and certainly won't be buying it.
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