New home shirt (confirmed)

However you look at it, Nike are using a very basic template designed to ease manufacturing costs - they're making the same shirt in different colours and putting a badge on it.
There's no 'design' happening.
In return, fans are expected to pay shockingly extortionate sums for the shirts.

Of course, clubs benefit from the kit deals, and the manufacturers price their shirts to recoup that money, but in the end, we the fans are paying for it all.
They can use the fanciest materials known to man, but it's still a t-shirt when all said and done.
 
Nike pass it off as "brand synergy" when they make one shirt for everyone. But fans are starting to see through the bullshit over the last couple years, and we all know it's just a ploy for higher profit margins. It's sad how watered down kits have become. At the end of the day, I don't care all that much, just interesting to watch consistent lack of effort in the name of what's "easy".
 
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