New Kit Deal - Under Armour?

[chris63]

Manchester City ready to join United, Barcelona and Chelsea in kit-deal big league after current Nike contract

• Manchester City's current deal with Nike is worth up to £20m a year
• Barcelona, who this week lost to City, earn £120m a year from Nike
• Under Armour would be likely suitors if City were to end current deal

Read more: http://www.dailymail.co.uk/sport/ar...helsea-kit-deal-big-league.html#ixzz4P1Hu2JqM
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[GornikDaze]

UA are becoming a heavy hitter in the sports world. The list of their endorsements includes Tom Brady, Stephen Curry and Bryce Harper.
Getting Man City's kit deal would be totally in line with them being on the cutting edge.

What sport do they play?

 

[willipp]

What sport do they play?

Brady - American football, curry - basketball and Harper baseball I think.

 

[The Fat el Hombre]

No matter what style they come up with?
I have a serious issue with the Nike generic uniform, but I don't believe that any other manufacturer is going to do anything better anymore. They have seen what we have let Nike get away with.
Under armour will do the same....I wish umbro came back, there are some things we shouldn't compromise on.

Not 'no matter what', but pretty much as good as, yes. 'Shouldn't compromise on' - A football kit? For the sake of tend of millions of pounds!? Really?

 

[alib]

Bryce Harper is a top player for the Washington Nationals baseball team

 

[eversince 76]

I'm not sure in what way both City and Nike need to respect the current contract. It's pretty obvious we are way behind other big teams money wise. Yet we don't know the development of selling our merchandise world wide. And especially the Asian and American market.
The better results we get, the more fans and it'll up selling our merchandise.

UA is absolutely becoming a huge brand. Again not sure how well they sell in Asia. I think USA is pretty good if not spectacular. Probably their connection to the fitness branche. I use UA, Nike and Adidas for daily sports and tbh there is hardly a y difference quality wise. UA by far the cheaper though.

Whatever way the board will look at the best way to generate money and holding on to tradition when it concerns the home kit hardly plays a part except for sticking to the sky blue.

 

[JPAMCR]

Don't think brand matters too much to fans buying shirts, as long as the design is right. You wouldn't buy a Chelsea shirt over a City shirt because you preferred Adidas to Nike. In design terms the NYC kit is pretty much perfect by Adidas but have you seen the Real Madrid away kit? It's even worse than ours.

 

[u2fme2]

Adidas please...though I think anything is preferable than Nike

Please no. Anything but them 3 stripes down the side.

 

[NowInMilnrow]

...Nike could be an excellent long-term partner for City, but we're at a bit of an awkward point. We feel we are worth more money, but we're not shifting enough product to demand better terms, so something has to give.

That is exactly the point. The kit manufacturers make contracts with football clubs in order to increase worldwide sales of all their clothes. When they make a deal with a particular football club, they are expecting the fans of that club worldwide to increase their spending on that brand, and also make their brand appear higher value in the market, which they expect to increase revenuw by comfortably more than the contract costs them. It is a business deal intended to increase their profit.

Just because on the field we are far superior to Utd, and slightly better than Chelsea is irrelevant in the short term. Chelsea's success over the last 10 years has earned them that 60m per year contract, and Utd's larger deal was earned over a longer timescale. We are not worth that much yet to a kit supplier. If we can maintain our current on-field success over the next 10 years then we probably will be at that level then, but commercial (advertising) worth will always lag 10 years behind success on the field, because that is the sort of timescale in which kids around the world will grow up deciding to be Manchester City fans, and want to be seen wearing the same brand as our players.

 

[Shaelumstash]

Forgive my cynicism about football in the modern world, but alternating between blue and white shorts every year gives the club a revenue stream, and that will never change.

I agree, our home kit should be white shorts, but the money grabbing twats that run our club now will never allow it. We are destined to alternate between blue and white shorts every other year, and you can protest all you like, but it will fall on deaf ears and be ignored.

I don't suppose you received a reply from the club, I would be amazed if you had to be honest, but let's face it, kids pretending to be Aguero when they have a kickabout want the latest kit, and there is no money to be made if they can wear the same colour shorts two seasons on the trot.

It sucks, sure it does, but it's the modern game and they don't give a shit.

Real Madrid are the biggest selling kits in the world and they manage to keep the exact same colours every year. No need to change short colour each year. Same with the Shite, Arsenal, Chelsea who all sell far more than us. The designs might tweak each year, but the colours remain the same.

Kids will want the new kit regardless of whether the shorts are the same colour or not. They want them because it's new not because it's a different colour.

It's weird, the biggest selling kits are the most iconic, most unique, the couldn't be mistaken for someone else. You see all white, you think Real Madrid straight away. Red shirts, white shorts, black socks is the Shite. Chelsea, blue blue white, Barca's bluegrana, although the designs might change, you know it's them because the colours are unique to them.

Whereas City has the same colours as Napoli, Lazio, Celta Vigo and Coventry. Blue shorts one season, white socks one season etc, all of them could be kirs of any of the other teams mentioned. Nothing unique about it.

Yet if we had sky blue shirts, white shorts and navy socks, that's unmistakabley Manchester City. No other team in the world wear that kit. It could become as iconic as Madrid's, Arsenal's, Barca's etc if we stuck to the same colours each season that are unique to Manchester City. The same is true of sky shirts, white shorts and sky socks with maroon turnovers; completely unique to Manchester City.