For fuck sake.
What do these people expect?
Soriano walks into the Etihad offices - "LISTEN UP! I know you're all busy, The first team isn't doing well so everyone else, social media, PR, HR, Web Design, cleaning ladies, kitchen staff, accountants, lawyers, everyone! Stop what you are doing and let's brain storm over how we can get the lads playing well again"
"Yes I know you have been working on Inportant things, and I know you have absolutely zero experience or ability to turn things around on the pitch, but if we don't all take part, some idiot on Bluemoon will be upset we aren't focusing on it 110%!"