Etihad currently do shirt, stadium and campus.
If we got a new shirt sponsor then Etihad would stay on as stadium and campus sponsor I’d imagine.
We’ll get more money altogether by selling the rights off separately for the shirt and the campus/stadium on their own even if the latter sponsorship comes in at a much lower value now.
Perhaps:
60m Current (shirt, stadium, campus)
75m new
- 50m shirt
- 25m stadium and campus
i reckon , they would want to keep the campus and the stadium deals .