I said to my mate 3 months before it happened that I think they will take the route of renaming their stadium.
It doesn't surprise me at all, even with the parachute payments they're still in debt, even with Ashley wiping off 120m of debt from Fat Freddy and John Hall it's still not enough.
With Bolton, Wigan, Arsenal having naming rights, and Spurs soon to have naming rights I think more clubs will follow suit in the future. The money in the premiership is mind boggling and up there with some of the North American sports, and 90% of their stadiums there are named after big businesses
If you can get 5m a season for a shirt sponsor, then you can get just as much with naming rights to a stadium.
I'd personally would want to keep the name of the stadium, but unfortunately this is how it will be for many years