With City's increased profile Europe wide it's far more profitable to Nike for their emblem to be on our shirts etc than it is for Umbro to be on them. I doubt Umbro has too much presence in Italy, Spain etc however Nike will be huge.Bluemoonbaldboy said:But with Nike owning Umbro anyway surely they'd back any big deals? just seems a pointless exercise why not because of their links with Citys past keep the Umbro branding.Matty said:A shame in some respects as Umbro's kits have, in the main, been of a very high standard, both in the look and in the materials used, Nike I'm not sure will be able to match this. However you've got to assume that a company the size of Nike will have viewed City as the "next big thing" in English, and European, football and will have paid us a huge sum of money. If you look at the Warrior Deal Liverpool have organised (even considering it's clearly a dodgy "mates rates" deal from the Boston based company) City must be getting £20m a season as a benchmark, Umbro simply won't have been able to compete financially with that kind of offer, and with FFP kicking in City have to maximise as many revenue streams as possible.
The States too.Matty said:With City's increased profile Europe wide it's far more profitable to Nike for their emblem to be on our shirts etc than it is for Umbro to be on them. I doubt Umbro has too much presence in Italy, Spain etc however Nike will be huge.Bluemoonbaldboy said:But with Nike owning Umbro anyway surely they'd back any big deals? just seems a pointless exercise why not because of their links with Citys past keep the Umbro branding.Matty said:A shame in some respects as Umbro's kits have, in the main, been of a very high standard, both in the look and in the materials used, Nike I'm not sure will be able to match this. However you've got to assume that a company the size of Nike will have viewed City as the "next big thing" in English, and European, football and will have paid us a huge sum of money. If you look at the Warrior Deal Liverpool have organised (even considering it's clearly a dodgy "mates rates" deal from the Boston based company) City must be getting £20m a season as a benchmark, Umbro simply won't have been able to compete financially with that kind of offer, and with FFP kicking in City have to maximise as many revenue streams as possible.
It's a possibility, however I'd imagine both are run, from a design perspective, as entirely separate entities. Nike will have it's own research, development and design departments which will handle kits and will be entirely separate from Umbro's. Plus I'd be surprised if we get the same "hands on" concentrated attention as we did with Umbro. England and City, they were Umbro's 2 big deals, and they could concentrate on those 2, Nike has deals worldwide with numerous teams, we'll not be getting anything like the specialist attention Umbro gave us, I'd be expecting a kit that is, in materials and design, about 85% similar to most other kits they design, just with our colours and bandges thrown on and maybe a little flourish to make it slightly unique.Blue Coop said:Umbro are part of the Nike family so the designs may not change that much.
Bluemoonbaldboy said:Technically If you've bought any umbro products since we moved back to them you've been wearing Nike...and that's why I don't get the point in the switch they are one and the same just Umbro are a subsidiary companyacton28 said:Nike own Umbro. Makes sense.
"The Umbro sponsorship, which has been in place since June 2009, will continue to the end of the 2012/13 season, after which all kit, training wear and related products will be designed, manufactured and distributed by Nike. The contract will run until 2019."
Does this mean Nike abandon U****d and are replaced by Carbrini or someone?
I personally hate Nike and have never wore a Nike item of clothing since I was 13.
MSP said:ffs, nobody can please some of you...
moaning about new fans, moaning about new sponsorship deals, moaning about this and that.. but wanking about stars in the team, good results, titles to come...
sam-caddick said:Would of liked City to stick with Umbro because Umbro usually make some classic kits wheras I think Nike try to hard in their designs.
If it means more money then so be it, you cant get much better than Nike really!
I agree. best looking shirt ever made IMOLoveCity said:This will forever remain my favourite home kit of ours from any generation.
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LoveCity said:We're only making about £6million a season with Umbro, I'd expect the Nike deal to bag us something like £25million a season. United are on a £30million a season deal with Nike so people couldn't complain if we make £25million a season.