I know some of you who filled in 1894's survey were keen to see the results... Here's a summary:
1894 North Stand Development Survey
Introduction
1894 has been invited to attend a meeting with MCFC in July regarding the North Stand Expansion. There will be representatives from the Official Supporters Club (OSC) and City Matters (CM) present also. 1894 have created and shared a survey with City fans ahead of the meeting. The survey was shared using mailing lists and social media accounts that have a combined reach of roughly 70k.
There are specific questions that relate to the North Stand Development as well as a general comments field where fans were encouraged to leave feedback.
Response, Memberships and Stand Preference
1,391 people filled in the survey. Their memberships are:
- Season Card Holder: 974 (70%)
- Match Day Membership: 208 (15%)
- Cityzens Membership: 132 (9%)
- Junior Membership: 16 (1%)
- Other/No Membership: 61 (4%)
We also asked for a Stand Breakdown. If the supporters have a season card, they were asked to select the stand they sit in. If they do not, we asked them to select the stand they prefer to sit in.
- North Stand: 264 (19%)
- East Stand: 246 (18%)
- South Stand: 583 (42%)
- Colin Bell Stand: 179 (13%)
- No preference: 119 (9%)
Focus on Atmosphere
1894 believe that our members and the wider fanbase want to see an atmospheric home end in the North Stand.
Question 7, 86% of respondents want to see some type of vocal support in the North Stand.
Question 15, 1,156 (83%) of fans said that the ‘atmosphere’ is an important consideration in where they choose to sit at City. It was the most ‘important’ option we provided.
In Question 16, when asked how important the focus on improving the atmosphere was, 1,025 fans answered ‘5—Incredibly important’. Only 7% of respondents answered options 1 (not at all important), 2, and 3.
Fans want to move to the new North Stand
853 fans (61%) answered ‘yes, I want to be part of an atmospheric North Stand’ in Question 6. 609 (44%) would still consider moving even if they had to sit towards the back of NSL2 (Question 8).
Question 5 shows that around 97% of fans either consider themselves as singers or someone who joins in with the atmosphere occasionally. We need to give them the opportunity to sing and the atmosphere all around the stadium will snowball.
Key Issues
- 63% of fans want to see an 18-25 section in the atmospheric North Stand
- 87% want rail seating in the singing sections
- 89% would like to see the club commit to a 5-year pricing plan
- Question 13 shows fans generally want to see around 70% of any new seats offered as season cards, with the remaining tickets available to match day ticket purchases
- Atmosphere (83%) and Ticket Pricing (71%) are the two most important factors to fans
- 82% of fans think the GA+ seats located at the front of NSL2 in the plans should either be removed altogether or moved elsewhere. Only 5% want them to stay where they are in the plans.
Engagement with North Stand Seasoncard holders
1894 and 86% of respondents feel it’s important that the club surveys all season card holders in the current North Stand to hear their thoughts on the development.
231 season card holders in the North Stand responded to our survey. Here are some focused results from them.
- Want to be part of an atmospheric North Stand: Yes 164 / No 49 / Unsure 17
- Want a singing section in the North Stand: Yes 200 / No 21 / Unsure 8
- Preference on normal seating vs rail seating: Normal 49 / Rail 162 / Unsure 22
- Question 11: Focus atmosphere at back of NSL2 70 / Maintain focus of atmosphere across the entire stand 156 / Unsure 7
A vision for the Etihad Stadium
Fans want an atmospheric home end. This development provides the last real opportunity to achieve that. Based on the feedback that fans have provided, we believe a good vision for an atmospheric Etihad stadium is as follows:
- North Stand Level 2 to be seen as ‘the new Kippax’ and become a designated singing section
- North Stand Level 1 to remain as is.
- South Stand Level 1 to remain as is.
This means that we still have a Family Stand. We have two ends generating atmosphere that can hear each other.
Commitments we’d like to see to ensure this is a success
- Designated 18-25s section in NSL2
- Rail seating in NSL2
- 5-year ticket pricing plan so fans are aware of costs prior to relocating
- At least 70% of increased capacity to be offered as new Season Cards
- High proportion of season card holders located in NSL2 (no tourists/agencies able to resell tickets – minimum membership history to buy tickets here)
- GA+ seats to be moved from the front of NSL2 and no GA+ seats to be bunched together in NSL2
- MCFC to survey all North Stand Level 2 season card holders about the development.
Kind Regards,
1894