Not just for match days either by the looks. Screen C only is limited to still images, no video or moving images allowed as it's the only one that impacts residences close by.
136764/AOH/2023 planning reference.
The proposal would result in three LED advertisement screens being installed.
Screen A: northern gable end of commercial building 17.3m x 19.4m x 300mm
Screen B: northern gable end of hotel building 17.3m x 16.9m x 300mm
Screen C: eastern gable end of hotel building 20.4m X 16.9m x 300mm
All signs will be limited to 300 cd/m2
The screens are likely to be in use between 07:00am and 00:00am, with increased activation during pre- and post-event. The LED screens would form an integral part of the building façades. The locations would provide activity to the façade on the main pedestrian approach to the north stand.
Yeah screen C has some onerous conditions.
- no moving images or video
-no images that resemble road signs
- no individual ads less than 10 second slides
- controls to ensure smooth gradual transition between ads
- light sensor to adjust brightness in ambient light levels
- default black screen in event of malfinctuon, i.e no error messages or flashing watnings
- limited luminance levels
- limited upward light spill (presumably top buffers/overhangs.
Screens A and B are less onerous, they allow videos and moving images, as long as they don't resemble road signs.
All 3 screens need to be 'tested' prior to first use, and assessed for distracrion to tram drivers during darkening hours. With potential to add further measures upon assessment at the time.
Annual monitoring process of the backing boards, with action to he carried out within 2 months if identified needing addressed.
All 3 to be switched off from midnight till 7AM. Or when not 'required' to be in use.