I think you're generalising too much. People in Liverpool are like anywhere else, there's good one's and shit one's. Go anywhere in the world and it's like that. I have a few Scouse mates and they're ok, in fact they'd help you anytime if you needed it..
I worked for Littlewoods years ago at the JM Centre, I thought everyone there was fine.
I don't get this hate of Liverpool people, maybe it comes from the bad element of Liverpool football fans (the bus wreckers). Not all scousers support Liverpool, or even football.
Now Yorkshire people, that's different, they're a right bunch of cunts :) Think Yorkshire is the garden of Eden..