If owners like that didn't come in though then the status quo would largely stay exactly the same now. It's incredibly hard now to rise up without rich investors (even Leicester have been well funded) and the reality is we have a huge advantage in terms of our history in that we can whore ourselves to every two-bob sponsor. Of course Guardiola wouldn't have gone their if they didn't have the money and squad that they've been able to build in recent years but it's not like they're significantly wealthier than us. We've clearly got huge structural problems that have led us to a club run by Ed Woodward, a pretty mediocre squad and a manager that nearly everyone wants gone. If we'd run ourselves properly and looked like an attractive proposition, I believe Guardiola would have picked us as the more romantic club with greater tradition. It's not unfair, it's our own ineptitude that meant we gave up on getting him without seemingly ever being a serious contender.