Football support in the PL is changing for all the big clubs.
Up and down the country the top 8 (biggest clubs) will all be saying the same thing regarding half n half scarves, away fans in the home end, rising ticket prices etc etc...
The truth is, with success, clubs inevitably attract the day trippers and a global fan base. Kids want to be associated with winners and we are certainly in that breed of successfulness.
The clubs deep down (not sniping at just our club) know that for every person giving up their seasons ticket, there's another 25 or so people waiting to snap it up. And the same goes for match day tickets.
We are a commercial Juggernaut.
But what do we want? A Pearce era with a ground full of hardcore local fans or a Sheik Mansoor era challenging on all trophy fronts,.but with a ground full of tourists and day trippers.???
I know a lot of people would reason why we can't have the ground full of locals in this era, but the club are willing to sell it's soul in exhange for success, if it means bringing in an extra 10 or so million pounds per annum.
It's just the natural operation for a business that wants to keep churning over millions every season.