There all sponsored by adidas (scum/madrid/juve).
In that video he's defo saying yeah as in "yeah piss off lads I want to get inside my suite at Trump Tower". For me he's been in NYC and his agent has been courting Madrid, probably saying he'll be on x amount at the rags and then try to get Madrid to match it. Then he can go back to Juve, tell em he wants out but he's refusing to go the rags cos there not in champs league or whatever, then Madrid try to drive the price down. Only problem for Juve is they've spent a wedge on Higuain so will probably sell him soon (and would naturally want to sell to the highest bidder).
I can see this going on for a while yet... 100mil is insane though, even more so when you consider we've spent that on ALL our transfers so far.