To my way of thinking it's subliminal mind control. When they commentate on our games they will continuously make references to the money we have. They will talk about Sterling diving, they will talk about Ederson barging opposition players out of the way. Every one of our tackles will be met with: "Oh, he's a lucky boy to still be on the pitch".
What they are doing is planting into everybody's minds that we are the only club ever to spend money on players, we are the only club ever to be awarded controversial penalty decisions, we are the only club who can go around fouling with no recriminations. People will switch on their TV sets to watch us on Sky and they are already subconsciously thinking: "City. The billionaires who cheat and dive their way to success".
It's propaganda, propaganda that we are subsidising. We are paying for Tyler, Ratboy, and all the others to plant in people's minds that we are the enemy of football before we've even kicked a ball.